Witryna12 paź 2012 · Thus, it can be said that social media helps firms to build brand loyalty through networking, conversation, and community building (McKee, 2010). Social media marketing is different than traditional methods of marketing; therefore, it requires special attention and strategy building to achieve brand image and loyalty. Witryna4 mar 2024 · The current exploratory study aimed to examine the effects of social media marketing activities on brand equity (brand awareness and brand image) and repurchase intention of high-tech products among Chinese consumers. The study used a cross-sectional design, and the final analysis was performed on 477 valid responses …
Effect of Social Media Influencers and Celebrity Endorsers on Brand ...
Witryna11 kwi 2024 · Disadvantages of social media Some of the downsides of using social media include: Resources – You will need to commit resources to managing your social media presence, responding to feedback and producing new content. This can include hiring and training staff, investing in paid advertising and paying for the costs of … Witryna1 sty 2024 · Abstract and Figures. social media has impacted all types of business and marketing in terms of promoting brands and enhanced their equity. This study aims to … solution artefacts
Why Are Social Media Images Important? - Social Champ
Witryna1 sty 2024 · Social media and its effect on brand image and the things to do to build a brand image in digital environments have been discussed in detail in the chapter. … Witryna11 lip 2024 · Purpose. The ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social media in society, the purpose of this paper is to understand social media platforms from a “brand” perspective through examining the effect of consumers’ emotional … solution as alternative life